Facebook for Real Estate: What you actually need to be doing

Facebook for Real Estate: What you actually need to be doing

There are a lot of real estate trainers out there who will tell you that you have to use Facebook for real estate. I’m not one of them. There are hundreds – if not thousands – of ways to make money and build a business in real estate. You aren’t required to do anything in particular! That being said, real estate is a relationship business, and Facebook makes it a helluva lot easier to build and maintain relationships in our current culture. There are plenty of social media channels out there, and plenty of agents who have found success one each and every one of those channels: Instagram, LinkedIn, Snapchat, WhatsApp. But for the majority of agents that I work […]

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How to look up your production in the MLS

How to look up your production in the MLS

The end of the year means business planning for most real estate agents, and that usually includes analyzing their past year and planning for the upcoming year. One of the things that is necessary for an effective business plan is to know your numbers! In this post, I’ll explain how to look up your production and prior sales in the MLS. You can also very quickly analyze your past production for number of transactions and average price point. Here are the steps for flexMLS: Go to Quick Search Select the Status of Closed, then select “See All and Select Date Ranges…” Check the box next to Close of Escrow date and enter your date range (for example, to see all 2018 transactions, you would type […]

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Business Manager Now Required for Facebook Custom Audiences

Business Manager required to run Facebook Ads to Custom Audiences

Facebook Ads are a popular, easy, and relatively inexpensive way for real estate agents to enhance their brand, stay in front of their past clients, and generate leads. Facebook Ads were first introduced in late 2007, but the advertising platform didn’t gain major traction in the real estate industry until about 2012. In the past few years, the number of real estate-related ads on Facebook has skyrocketed. While many real estate agents still see great success from their Facebook Ads, others have had to refine their targets and get creative with their strategy to make them effective in the current market. When it comes to Facebook, the one thing you can always count on is change. Facebook is constantly adding and removing features, […]

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Title Toolbox: New Real Estate Farming & Demographic Tool

TitleToolbox - Farming Tool for Real Estate

Title Toolbox is a new technology tool offered by Lawyers Title of Arizona for real estate agents and lenders! This tool allows you to search all parcels by a wide array of criteria: age of home, equity percentage, years owned, lot size, home size, and more! You can even find leads in this system by searching for divorces, probate, For Sale By Owner (FSBO) and other life events. The short video below provides a brief overview on how to use it. For more information, or to get set up on your own account (if you’re in Arizona), contact me!

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Tips and Tricks to Save Time as a Real Estate Agent

save time as a real estate agent

The holidays can be hectic for anyone, but that’s especially true for real estate agents. In Arizona, the winter months bring in second homeowners, guests, and visitors, who flock to the Valley to enjoy our beautiful winter weather of 70-degree days. As an Arizona real estate agent, it can be hard to find time to take care of the business you already have, not to mention all of the time it takes to market for new business. As our busy winter season approaches, here are some tips, tricks, and apps to help save real estate agents time.   Tip#1: Artificial Intelligence Artificial intelligence, or AI for short, might sound like something from a science fiction movie, but the technology behind it […]

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Avoid Wire Fraud with 2-Step Authentication

Wire fraud is on the rise! The bad guys are now referencing addresses and purchase amounts in their emails. This means your buyers may receive an email that looks like it’s from title, references the address of the property they are buying, and includes the purchase price. They then provide a new account number for the wire. By the time you can track it down, the money is long gone! How are these bad guys finding out all of the information? Sometimes, it’s by hacking into agents’ emails. PLEASE turn on 2-step authentication on your email to help protect yourself and your clients! Two-step authentication will secure your email by requiring an extra code to log in to your email. When you […]

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Zillow Announces “Instant Offers” for home sellers

Yesterday, Zillow launched a new feature allowing home sellers to accept offers from investors to purchase their property directly on Zillow. Okay, here are the details and what it means: Sellers can now accept offers from up to 15 private investors that Zillow is working with. It’s essentially an enhancement of the “Make Me Move” feature already on Zillow, except now Zillow handles the actual official offer process. This Instant Offer product is currently only available in Las Vegas and Orlando, but expect to see it start to spread to other markets as well. When a seller receives an Instant Offer, they have three choices: 1. Accept an offer and sell directly to an investor 2. Accept an offer and use […]

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How the Election Impacts Arizona Real Estate

On Wednesday, November 9th, the National Association of REALTORS® (NAR) hosted the REALTOR® Party Post-Election Live Webcast. During the webcast, NAR Senior Vice President & Chief Lobbyist Jerry Giovaniello, and NAR Political Consultant Doug Sosnik, explained the impact of the election results at the federal, state and local levels. I’ve condensed down the key points and added information for Arizona specifically, so that you can be fully informed of how the election impacts your business! Note: The following article includes opinions, predictions, and explanations; all of which were provided by Giovaniello and Sosnik. Scroll down to view the full webcast. And remember – I’m just the messenger 🙂  KEY TAKEAWAYS: The REALTOR® Party won 90% of the elections it supported. NAR […]

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Top Ten Tips & Tools for 2017!

November is the perfect time of year to start cementing a plan for 2017. For REALTORS®, this often means crunching your 2016 numbers, setting your Gross Commission Income (GCI) goal for 2017, and determining what it will take to reach your goals. Change is a constant in the real estate industry, and with new tools coming to the marketplace what feels like every day, it can be hard to determine where to invest your time and marketing dollars. Fear not! Here is my Top Ten list for 2017, featuring the best Tips & Tools to make 2017 your best year yet! –> Need tips on implementing these ideas? Get in touch with me! I’m happy to help!   #10 – […]

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Creating secure passwords that you can remember

It seems like every month we hear about a new website that’s been hacked. And the number of usernames and passwords that are being hacked, de-coded, and listed for sale on the internet is growing at an alarming rate. Tons of websites have been hacked, allowing your personal information to be sold. Website we use every day, like LinkedIn and Twitter, have been targets of these attacks. But what’s important to remember is, being hacked once makes you more vulnerable to being hacked again and again, especially if you use the same password on multiple websites. Using a different password on every.single.website. is one of the most important and easiest things you can do to help keep a hack or breach from ruining […]

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