Facebook Ads are a popular, easy, and relatively inexpensive way for real estate agents to enhance their brand, stay in front of their past clients, and generate leads. Facebook Ads were first introduced in late 2007, but the advertising platform didn’t gain major traction in the real estate industry until about 2012. In the past few years, the number of real estate-related ads on Facebook has skyrocketed. While many real estate agents still see great success from their Facebook Ads, others have had to refine their targets and get creative with their strategy to make them effective in the current market. When it comes to Facebook, the one thing you can always count on is change. Facebook is constantly adding and removing features, […]