Business Manager Now Required for Facebook Custom Audiences

Business Manager required to run Facebook Ads to Custom Audiences

Facebook Ads are a popular, easy, and relatively inexpensive way for real estate agents to enhance their brand, stay in front of their past clients, and generate leads. Facebook Ads were first introduced in late 2007, but the advertising platform didn’t gain major traction in the real estate industry until about 2012. In the past few years, the number of real estate-related ads on Facebook has skyrocketed. While many real estate agents still see great success from their Facebook Ads, others have had to refine their targets and get creative with their strategy to make them effective in the current market. When it comes to Facebook, the one thing you can always count on is change. Facebook is constantly adding and removing features, […]

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Zillow Announces “Instant Offers” for home sellers

Yesterday, Zillow launched a new feature allowing home sellers to accept offers from investors to purchase their property directly on Zillow. Okay, here are the details and what it means: Sellers can now accept offers from up to 15 private investors that Zillow is working with. It’s essentially an enhancement of the “Make Me Move” feature already on Zillow, except now Zillow handles the actual official offer process. This Instant Offer product is currently only available in Las Vegas and Orlando, but expect to see it start to spread to other markets as well. When a seller receives an Instant Offer, they have three choices: 1. Accept an offer and sell directly to an investor 2. Accept an offer and use […]

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Top Ten Tips & Tools for 2017!

November is the perfect time of year to start cementing a plan for 2017. For REALTORS®, this often means crunching your 2016 numbers, setting your Gross Commission Income (GCI) goal for 2017, and determining what it will take to reach your goals. Change is a constant in the real estate industry, and with new tools coming to the marketplace what feels like every day, it can be hard to determine where to invest your time and marketing dollars. Fear not! Here is my Top Ten list for 2017, featuring the best Tips & Tools to make 2017 your best year yet! –> Need tips on implementing these ideas? Get in touch with me! I’m happy to help!   #10 – […]

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Out-of-the-box free & cheap marketing

Pick up the phone By far, this was the marketing method mentioned most often. Most agree that calling people is one of the best ways to build relationships and get referrals. Nervous about making that first call? Try these eight tips from Entrepreneur magazine. Facebook Think of Facebook as a free, and fun way to stay in front of your sphere. “Facebook has been an instrumental tool in building my real estate business,” says Jamie Sistek, REALTOR® and associate broker with eXp Realty. “From receiving real estate referrals to networking with like-minded agents… to showing value to the public on why they should consider using my services, this free tool allows me to engage and stay connected with hundreds of […]

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