Business Manager Now Required for Facebook Custom Audiences

Business Manager required to run Facebook Ads to Custom Audiences

Facebook Ads are a popular, easy, and relatively inexpensive way for real estate agents to enhance their brand, stay in front of their past clients, and generate leads. Facebook Ads were first introduced in late 2007, but the advertising platform didn’t gain major traction in the real estate industry until about 2012. In the past few years, the number of real estate-related ads on Facebook has skyrocketed. While many real estate agents still see great success from their Facebook Ads, others have had to refine their targets and get creative with their strategy […]

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Tips and Tricks to Save Time as a Real Estate Agent

save time as a real estate agent

The holidays can be hectic for anyone, but that’s especially true for real estate agents. In Arizona, the winter months bring in second homeowners, guests, and visitors, who flock to the Valley to enjoy our beautiful winter weather of 70-degree days. As an Arizona real estate agent, it can be hard to find time to take care of the business you already have, not to mention all of the time it takes to market for new business. As our busy winter season approaches, here are some tips, tricks, and apps […]

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Top Ten Tips & Tools for 2017!

November is the perfect time of year to start cementing a plan for 2017. For REALTORS®, this often means crunching your 2016 numbers, setting your Gross Commission Income (GCI) goal for 2017, and determining what it will take to reach your goals. Change is a constant in the real estate industry, and with new tools coming to the marketplace what feels like every day, it can be hard to determine where to invest your time and marketing dollars. Fear not! Here is my Top Ten list for 2017, featuring the […]

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Out-of-the-box free & cheap marketing

Pick up the phone By far, this was the marketing method mentioned most often. Most agree that calling people is one of the best ways to build relationships and get referrals. Nervous about making that first call? Try these eight tips from Entrepreneur magazine. Facebook Think of Facebook as a free, and fun way to stay in front of your sphere. “Facebook has been an instrumental tool in building my real estate business,” says Jamie Sistek, REALTOR® and associate broker with eXp Realty. “From receiving real estate referrals to networking […]

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